Like anything business there are ways to market your products and services. Some Tint shop's choose to run whats called leader ad's offering a product starting at a unrealistic amount. However that price never seems to apply to the consumers car. The bottom line is you get what you pay for. Touch of Shade does not offer any cheap Window Tint films in an effort to draw in customers with a cheap price. T.O.S prides it's self on offering high end service and products at a very competitive price. The brand T.O.S carry's are the leading brands in the industry and carry lifetime warranty's that can actually be used. You should only need to Tint your car once and doing it right the first time makes sense. It is very expensive to remove cheap dyed films that have turned purple as well as tint that was simply put on wrong.